Helping Charities Improve
Their SEO Performance

What Is VellumSEO?

VellumWorks is a holding company dedicated to providing charities with custom-built digital solutions at no cost. Our goal is to remove technical and financial barriers that prevent charities from growth and achieving their mission.

By offering both agency-style support and self-service SEO tools, VellumSEO ensures that charities of all sizes and technical abilities can improve their search presence. Whether they want expert help or prefer a DIY approach, VellumSEO provides everything they need—completely free of charge.

Agency-Style SEO Support for Charities

This side of VellumSEO functions like an SEO agency, working directly with charities to improve their website rankings, content strategy, and technical SEO—all at no cost. It’s ideal for charities that need expert guidance and direct support but lack in-house expertise.

The services offered include SEO audits to identify issues, content strategy support to help charities create optimised content, and technical SEO fixes to improve site speed and structure. VellumSEO also provides backlink-building assistance to strengthen domain authority and Google Ad Grants optimisation to maximise free advertising for charities.

Self-Service SEO Tools for Charities

For charities that prefer to manage their SEO in-house, VellumSEO offers a self-service platform with advanced SEO tools. Once logged in, charities can access various features to analyse, optimise, and track their SEO performance without relying on external agencies.

The tools available include an SEO auditing tool that scans websites for issues, a keyword research tool to identify ranking opportunities, and a content optimisation tool to improve blog posts and meta descriptions. Additionally, charities can use rank tracking to monitor their keyword positions, backlink analysis to refine their link-building efforts, and competitor analysis to benchmark their performance.