Privacy Policy

Introduction

VellumSEO is committed to protecting the privacy of its users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://vellumseo.com). By using our website, you consent to the practices described in this policy. This policy is up to date for March 2025 and will be reviewed periodically.

Information We Collect

Information You Provide to Us

When you contact us, sign up for newsletters, or submit inquiries, we may collect:

• Name
• Email address
• Organisation name (if applicable)
• Any other information voluntarily provided

Information We Collect Automatically

When you visit our website, we may collect:

• IP address
• Browser type and version
• Device information
• Website usage data (e.g., pages visited, time spent on site)
• Cookies and tracking technologies (see Section 6)

Google Analytics and Third-Party Data Collection

We use Google Analytics to track and analyse website usage patterns, helping us improve user experience.

• Google Analytics collects data such as IP address, browser type, referring pages, and interactions on the website.
• Data collected by Google Analytics is anonymised where possible and processed per Google’s latest privacy policies.
• Users can opt out of Google Analytics tracking by adjusting their browser settings or using Google's opt-out tool (Google Analytics Opt-Out).
• Other third-party services (e.g., social media plugins, embedded content) may also collect information per their privacy policies.

How We Use Your Information

We use the information we collect for the following purposes:

• To provide and improve our website
• To respond to inquiries and support requests
• To send newsletters and updates (if subscribed)
• To analyse website traffic and user behaviour using Google Analytics
• To ensure compliance with legal obligations

How We Share Your Information

VellumSEO does not sell, trade, or rent user information. We may share your data in the following circumstances:

• With Service Providers: We may use third-party vendors (e.g., analytics providers, email platforms) who process data on our behalf.
• Legal Compliance: If required by law, regulation, or legal process, we may disclose information.
• Business Transfers: In the event of a merger or reorganisation, user data may be transferred as part of the process.

Data Security

• We implement security measures to protect against unauthorised access, alteration, or destruction of data.
• Despite our best efforts, no data transmission over the internet is 100% secure; users share information at their own risk.

Cookies & Tracking Technologies

• Our website uses cookies and similar tracking technologies, including Google Analytics cookies, to enhance user experience.
• Users can manage or disable cookies through browser settings.
• Third-party services integrated into our site (e.g., analytics, social media) may use their own tracking mechanisms.

Your Data Rights

Depending on your jurisdiction, you may have the following rights:

• The right to access the personal data we hold about you
• The right to request correction or deletion of your data
• The right to opt-out of marketing communications
• The right to data portability (where applicable)
• The right to lodge a complaint with a data protection authority

To exercise these rights, contact us at info@vellumseo.com.

Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy policies or practices of third-party websites.

Changes to This Policy

We may update this Privacy Policy periodically to remain compliant with the latest data protection laws and best practices. Users are encouraged to review this page for any changes. Continued use of the website after modifications constitutes acceptance of the updated policy.

Contact Us

For questions or concerns regarding this Privacy Policy, please contact us at:

• Email: info@vellumseo.com
• Website: https://vellumseo.com