Free Keyword Research & Strategy for Charities

Keyword research helps your charity understand what people are actually searching for online. It’s the foundation of effective SEO — helping you create content that matches real search terms, improves your visibility in Google, and connects you with the people who need your services or want to support your cause.

No — it’s about finding the *right* keywords for your charity. That includes terms with real intent, questions your audience is asking, and search phrases that align with your services, campaigns, and goals. We focus on relevance, not just volume.

Yes. Alongside the research, we’ll show you where and how to use the keywords — from page titles and headings to meta descriptions and body content. If you prefer, we can even suggest new content ideas based on the research.

We’ll carry out keyword research tailored to your charity’s goals, audience, and services. You’ll receive a list of relevant keywords, grouped by theme or page, with clear recommendations on how to use them effectively across your site.

Absolutely. This service is designed for charities of all sizes and skill levels. We’ll explain everything clearly, help you put the research into action, and offer support every step of the way — no jargon, no pressure.