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Free On-Page Optimisation for Charities | VellumSEO

A Trusted Charity-Focused SEO Agency

Free On-Page Optimisation for Charities

Our free on-page optimisation for charities improves how your website is structured, written, and presented — making it easier for search engines to understand and for visitors to take action.

Our Philosophy

Impact-First

We exist to help charities grow their reach and visibility — not profits. Our SEO strategies are designed to maximise your mission's impact, not just improve rankings.

Education-Driven

We don’t just deliver SEO — we explain it. From onboarding to ongoing support, we empower charities with clear, jargon-free insights so you can learn, grow, and lead with confidence.

Free, Always

All of our tools and services are 100% free for charities — no fees, trials, or hidden costs. We're committed to accessibility because digital visibility should never be a luxury.

Collaborative by Nature

We work with you, not just for you. Our approach is rooted in transparency, trust, and long-term partnership — because great results come from shared purpose.

Why Use Our On-Page Optimisation?

Our free on-page optimisation improves how your charity’s website is structured, written, and tagged — making it easier for search engines to understand your pages and for visitors to take meaningful action.

01

Improve Page Structure

Ensure every page uses proper headings, internal links, and formatting so it’s easy to read, easy to scan, and easy for search engines to understand.

02

Optimise Meta Tags

Craft compelling, keyword-targeted title tags and meta descriptions that boost your visibility in search results and encourage more clicks.

03

Refine On-Page Copy

Make your content clearer, more relevant, and better aligned to what your audience is actually searching for — without keyword stuffing.

04

Enhance Usability and Accessibility

Tweak layout, spacing, and navigation to improve the user experience for everyone — including visitors using assistive technology.

Content Optimisation in action

Free On-Page Optimisation

We identify weak spots, missed opportunities, and content gaps — giving you an actionable roadmap to improve search rankings, grow visibility, and better connect with your audience.

  • Improve page clarity, structure, and keyword targeting to ensure your content is relevant, engaging, and discoverable.
  • Tidy up duplicate content, missing metadata, broken links, and inconsistent formatting that could be holding back your performance.
  • Fill key gaps with meaningful, well-structured content based on what your audience is searching for — aligned to your charity’s goals.

On-Page Optimisation FAQs

On-page optimisation focuses on improving the structure, layout, and content of individual web pages to boost their visibility in search engines and improve the experience for visitors. It helps your charity reach more people, increase engagement, and make it easier for users to take meaningful action.

It’s more than just keywords. We also look at headings, metadata, internal linking, page formatting, and accessibility. The goal is to ensure each page is clear, well-structured, and optimised for both search engines and people.

Absolutely. We can optimise any key pages on your site — from campaign and service pages to donation forms and blog content. Whether it's rewriting metadata or improving layout and headings, we’ll make sure each page performs at its best.

We’ll review and improve elements like page titles, meta descriptions, headings, internal links, image alt text, and content layout. We also check for issues like duplicated tags or missing metadata — all to help your pages rank better and be more user-friendly.

Yes — this service is designed for charities of all sizes and skill levels. You don’t need any SEO knowledge. We’ll explain everything clearly, carry out the work for you if needed, and make sure it’s easy to maintain going forward.

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We do more than the services that you see above. If you want to learn more about our comprehensive SEO expertise, contact us below.

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