Free Content Optimisation for Charities

Content optimisation means improving the clarity, structure, and relevance of your website’s content so it performs better in search engines and speaks clearly to your audience. It helps your charity reach more people, communicate impact, and drive action — whether that’s donations, sign-ups, or service use.

Not at all. While keywords are important, we also focus on readability, structure, tone of voice, accessibility, and whether your content is genuinely meeting user needs. The aim is to make your site useful, discoverable, and engaging.

Yes — we can support your charity with content planning as well as optimisation. We’ll identify content gaps, suggest topics that match what your audience is searching for, and help shape a strategy that supports your goals, whether that’s increasing reach, boosting donations, or raising awareness.

We’ll improve existing content, fix issues like duplicate copy or missing metadata, and suggest ways to make your pages more engaging and accessible. You’ll get clear recommendations — or we can make the updates for you — all aimed at improving performance.

Yes — this service is built for charities of all sizes, especially those without dedicated comms or SEO staff. Whether you're a one-person team or new to digital content, we’ll explain everything clearly and carry out the work for you if needed.