No login needed. Run audits, research keywords, check compliance, preview social media, and more, all completely free.
Run a full technical and on-page SEO audit on any URL. Get a score, prioritised issues, and actionable fixes.
Use ToolCheck how readable your content is with a Flesch score, grade level, and suggestions to improve clarity.
Use ToolTrace the full redirect chain for any URL. Spot redirect loops, chains, and final destination issues instantly.
Use ToolPaste up to 50 URLs and analyse titles, meta descriptions, H1s, word counts and canonical tags in one go.
Use ToolValidate your XML sitemap and robots.txt. Check for missing files, blocked pages, and indexability issues.
Use ToolScan any page for broken links, redirects, and errors, up to 100 links checked with internal/external split.
Use ToolCompare two pages for content similarity across body text, title, meta description and H1 headings.
Use ToolRun a 20-point on-page checklist across Technical, On-Page, Social, and Links, scored and categorised.
Use ToolPreview how your page looks in Google search results and on social media. Check character counts live.
Use ToolGenerate a complete SEO content outline for any topic — headings, subheadings, notes and word counts, powered by AI.
Use ToolBuild UTM campaign tracking URLs instantly for Google Analytics. Copy-ready links in seconds, no login needed.
Use ToolAudit your donation form for UX, conversion optimization, and trust signals. Get AI-powered suggestions to increase donor conversions.
Use ToolSee how your content looks on Twitter, LinkedIn, and Facebook before sharing. Check Open Graph tags and get optimization tips.
Use ToolCheck WCAG 2.1 compliance. Ensure your website is accessible to disabled users with actionable recommendations.
Use ToolOptimize for local search. Check Google My Business setup, local schema, and geographic keywords for your charity.
Use ToolGenerate high-performing email subject lines powered by AI. Boost open rates for fundraising and supporter communications.
Use ToolScan any page for referring domains and backlinks. Track where your inbound links are coming from.
Use ToolResearch search volume and competition for charity keywords. Find "[cause] + [location]" opportunities for donors.
Use ToolCheck if your charity website meets GDPR requirements. Audit privacy policy, cookies, and data handling.
Use ToolSign up free to unlock the full VellumSEO suite, AI-powered audits, keyword tools, internal linking, analytics dashboards, and more built specifically for charities.
Free forever for small charities. No credit card required.
Yes, all 14 tools are completely free to use with no account required. VellumSEO is a nonprofit initiative designed to make professional SEO accessible to every UK charity, regardless of budget.
No. All 14 public tools work without any login. Simply enter a URL or paste your content and get results instantly. A free account unlocks additional AI-powered tools and the analytics dashboard.
Start with the SEO Audit tool to get an overall health check of your most important page. From there, the On-Page Checklist and Broken Link Finder are great next steps for quick wins.
Yes. The tools work on any publicly accessible website, not just charity sites. They're optimised with charity-specific guidance, but the technical checks apply to all websites.
The free tools are standalone, no-login utilities for quick checks. The dashboard (requires a free account) adds AI-powered meta generation, Google Analytics and Search Console integration, keyword tracking, and rank monitoring.